L’actrice mexico-libanaise a lancé sa première gamme de produits cosmétiques, Nuance, inspirée des rituels beauté mayas et amérindiens transmis par sa famille.

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CVS/pharmacy, the nation’s leading retail pharmacy, today announced the introduction of the exclusive beauty collection, Nuance Salma Hayek. Co-developed by actress Salma Hayek and CVS/pharmacy, Nuance Salma Hayek is a full beauty line offering high-quality products designed to enhance every woman’s individual beauty, at a price that she can afford. The comprehensive collection of more than 100 products within four categories – skincare, cosmetics, haircare and body – is available only at CVS/pharmacy locations nationwide and on cvs.com/nuancesalmahayek.

The first complete beauty line developed by an actress in partnership with a national retailer, Nuance Salma Hayek was inspired by Hayek’s grandmother, a cosmetologist who developed her own homemade beauty remedies. An embodiment of her rich family heritage, the products in the Nuance Salma Hayek line represent the fusion of advanced, proprietary formulations and personal beauty rituals passed down from generations. Each product in the line was inspired by Hayek’s own beauty rituals as well as her extensive global travels. Many ingredients, such as tepezcohuite, blue agave, prickly pear and lime enzyme, are being used in exclusive beauty formulas available to the mass market for the first time. Hayek rigorously tested every product in the line, partnering with formulators to ensure the highest standards and results.

“I wanted to create a line of premium beauty products that were both effective and affordable using the ingredients and knowledge passed down to me from my grandmother,” said Hayek. “My partnership with CVS/pharmacy allowed me to be truly involved in every aspect of product development, bringing my vision to life in making a line that is available to all women, who are entitled to preserve their youth no matter what.”

“CVS/pharmacy’s leadership in beauty for the past decade has been demonstrated by a long list of first-to-market innovations for our beauty customers,” said Mike Bloom, Executive Vice President of Merchandising and Supply Chain for CVS/pharmacy. “Our partnership with Salma Hayek in creating a premium beauty line that is accessible to all women takes our beauty leadership and innovation to the next level. We are proud to introduce this highly-anticipated line, Nuance Salma Hayek, exclusively to CVS/pharmacy customers.”

Premium, yet approachable, the Nuance Salma Hayek line combines exotic, natural ingredients and ancient beauty secrets with science to create efficacious products that enhance the nuances that define every woman’s individual beauty. Prices range between $2.99 and $19.99, and the line includes:

• Nuance Salma Hayek Skincare: Nuance Salma Hayek Skincare products are specially formulated with natural fruit extracts and essential oils to address multiple skincare concerns like aging, loss of hydration, and uneven tone and texture.
• Nuance Salma Hayek Cosmetics: Nuance Salma Hayek Cosmetics include a full line of products for face, eyes and lips in a palette of stunning shades. Advanced technology and fine ingredients create beautiful, endless, customized looks.
• Nuance Salma Hayek Haircare: Nuance Salma Hayek Haircare products address the needs of all hair types with formulations for fine hair, dry hair and chemically treated hair. The line includes treatments that nourish, style and help protect for all-day, healthy-looking hair.
• Nuance Salma Hayek Body: Nuance Salma Hayek Body treatments combine nourishing botanicals and natural fruit extracts to help create more youthful, hydrated and radiant-looking skin.

For more information on Nuance Salma Hayek and to purchase the products, please visit cvs.com/nuancesalmahayek. To hear more about the inspiration behind the line and additional information directly from Salma, please visit facebook.com/cvsbeautyclub.

About Salma Hayek

A prolific actress who has gained worldwide recognition and success, Salma Hayek has proven herself, in addition to acting, as a producer, director and activist. Known for such works as “Frida,” “Desperado,” “Grown Ups,” and “Ugly Betty,” Hayek has received nominations for an Academy Award, Golden Globe, SAG, BAFTA and she won an Emmy. She is currently filming Oliver Stone’s “Savages,” and will be heard on November 4th lending her voice in Dreamworks Animation “Puss in Boots.” Hayek is dedicated to her social activism in the areas of maternal health, the environment and domestic violence.

About CVS/pharmacy

CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America’s leading retail pharmacy with more than 7,200 CVS/pharmacy and Longs Drug stores. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at info.cvscaremark.com.

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At the launch of Nuance Salma Hayek, the gorgeous Mexican actress’s new beauty line (hitting CVS shelves in August), Salma gave a heartfelt speech, sharing the fact that she created the brand to honor her grandmother.

“My grandmother was so important to me. She was my inspiration. She lived in Mexico at a time when being a woman was so hard. She didn’t go to college, but she was an avid reader. She was so smart, and life did not do her genius justice. I was her hope. And through this line I can do justice to her,” Salma said while tearing up.

When Salma began to create Nuance she met with the chemists who would be mixing the formulas for the brand. She showed them her grandmother’s homemade beauty recipes, brought them ingredients she’d bought at the local stands in Mexican markets, and even the homemade shampoo she still had from her grandmother. “I’m sure the chemists thought, ‘where did she find this stuff? And why is this crazy Mexican actress coming into our lab?’ But I have the illusion of being a chemist! They listened and supported me all the way.”

It took six years for Salma to test and approve every single product in the line. “There’s not one thing that I didn’t think about and test. My skin was peeling from all of the trials. There were times my husband looked at my skin in shock!,” she said.

The efforts have paid off; Salma created an impressive collection that ranges from shampoo to body wash to brow liner. After describing many of them (we’ll post her top picks soon!), she said, “Every woman has the right to preserve her beauty. I wish I could be in each woman’s house to make sure she uses each product correctly, but I guess I have to succumb to my own limitations.”

Based on her incredible passion for this line, we believe her.

Latina

Actress Salma Hayek is stepping into the mass-market beauty business with a new makeup line exclusively for CVS/pharmacy called Nuance, which is slated to hit store shelves in August, according to published reports.

Hayek reportedly has been conceptualizing the initiative for a decade and took three years off from acting to create the collection, which ranges from makeup to hair care to skin care products. Products in the 100-SKU line are priced between $7.99 and $19.99.

It is estimated that Nuance could rake in $35 million in its first year alone, according to published reports.

The collection was inspired by Hayek’s grandmother, who was a Vichy Lab-trained cosmetologist and incorporated Native American and Mayan ingredients into her beauty treatments.

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