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- American Dialect Society
- Brent Scarcliff: Brand Strategist, Naming Consultant, Story Consultant, and Writer
- Evocative Places Branding Agency: Community, Destination, Place, and Tourism Brand Consultants
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Category Archives: Brand Naming Consultants
Naming Names | Mitch Hedberg On Naming
“I wanna get a job as someone who names kitchen appliances. Toaster, refrigerator, blender … all you do is say what the shit does, and add ‘-er’. I wanna work for the Kitchen Appliance Naming Institute. ‘Hey, what does that … Continue reading
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Brand Nomenclature | Happy 300th Birthday!
Swedish physician and botanist Carolus Linnaeus (AKA Carl von Linné) would have been 300 years old today. Known as the father of modern taxonomy, he developed the system of scientific nomenclature we use in one form or another to this day: Kingdom, … Continue reading
Posted in Brand Language Consultants, Brand Naming Consultants
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Brand Naming | Is Your Brand A Noun Or A Verb?
A tip of the hat to UC Santa Cruz linguist Geoffrey K. Pullum, posting at Language Log: “NEVER use a trademark as a verb”, said the International Trademark Association very firmly (in a web page that has now been removed, but … Continue reading
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Naming Names | Susan Brind Morrow On Naming
“A name is a mirror to capture the soul of a thing [...]“ Susan Brind Morrow, American Egyptologist
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Cruise Ship Naming | The Magic Of Cruise Ship Names
The Cruise Log, USA Today’s “port of call for cruising news and trends,” recently discussed the cruising industry’s startling lack of imagination when it comes time to christen a new ship: Crown (Princess) and Crown (Norwegian) Dawn (Princess) and Dawn (Norwegian) … Continue reading
Lingerie Brand Naming | Sexy Little Things
According to an article in the Sydney Morning Herald, U.S. District Court Judge Harold Baer has ruled that Victoria’s Secret has the right to prevent Sports Illustrated swimsuit model Audrey Quock from launching a line of lingerie called ‘SEXY LITTLE THINGS,’ ruling that … Continue reading
