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	<title>The Fresh Meaning Brand Language and Brand Naming Agency Blog &#187; Brand Language Consultants</title>
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		<title>Brand Language &#124; 2007 Word Of The Year</title>
		<link>http://www.freshmeaning.com/blog/2008/01/brand-language-2007-word-of-the-year/</link>
		<comments>http://www.freshmeaning.com/blog/2008/01/brand-language-2007-word-of-the-year/#comments</comments>
		<pubDate>Sun, 06 Jan 2008 20:15:05 +0000</pubDate>
		<dc:creator>Brent</dc:creator>
				<category><![CDATA[Brand Language Consultants]]></category>

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		<description><![CDATA[Even the American Dialect Society knows how risky home mortgages are these days. The group of wordsmiths chose “subprime” as 2007’s Word of the Year at its annual convention Friday. MSNBC]]></description>
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<p>Even the American Dialect Society knows how risky home mortgages are these days. The group of wordsmiths chose “subprime” as 2007’s Word of the Year at its annual convention Friday.</p>
<p><a title="Linguists Choose 'Subprime' As Word Of The Year" href="http://www.msnbc.msn.com/id/22514839/" target="_blank">MSNBC</a></div>
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		<title>Brand Nomenclature &#124; Happy 300th Birthday!</title>
		<link>http://www.freshmeaning.com/blog/2007/05/brand-nomenclature-happy-300th-birthday/</link>
		<comments>http://www.freshmeaning.com/blog/2007/05/brand-nomenclature-happy-300th-birthday/#comments</comments>
		<pubDate>Thu, 24 May 2007 19:10:24 +0000</pubDate>
		<dc:creator>Brent</dc:creator>
				<category><![CDATA[Brand Language Consultants]]></category>
		<category><![CDATA[Brand Naming Consultants]]></category>

		<guid isPermaLink="false">http://www.freshmeaning.com/blog/?p=74</guid>
		<description><![CDATA[Swedish physician and botanist Carolus Linnaeus (AKA Carl von Linné) would have been 300 years old today.  Known as the father of modern taxonomy, he developed the system of scientific nomenclature we use in one form or another to this day: Kingdom, &#8230; <a href="http://www.freshmeaning.com/blog/2007/05/brand-nomenclature-happy-300th-birthday/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Swedish physician and botanist Carolus Linnaeus (AKA Carl von Linn<span style="font-size: x-small;">é</span>) would have been 300 years old today.  Known as the father of modern taxonomy, he developed the system of scientific nomenclature we use in one form or another to this day: Kingdom, Class, Order, Genus, Species, Variety.</p>
<p>Jean-Jacques Rousseau said of him: &#8220;I know no greater man on earth.&#8221; August Strindberg eulogized him as &#8220;a poet who happened to become a naturalist.&#8221; And Swiss physiologist Albrecht von Haller called him &#8220;the second Adam&#8221; because, like the first man, he named every living thing.</p>
<p>Here are some fun facts about Carl:</p>
<p>At the time he lived, most Swedes had no family name. When he entered the University of Lund, he invented the surname Linnaeus after the linn &#8216;linden tree&#8217; that served as his family crest.</p>
<p>He included a variety of mythological creatures (including the troglodyte, satyr, hydra, and phoenix) in his system of classification.</p>
<p>He was the first person to figure out how to grow bananas in Europe.</p>
<p>He made a habit of naming ugly plants after his critics. Hmmm.</p>
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		<title>Brand Language &#124; 2006 Word Of The Year</title>
		<link>http://www.freshmeaning.com/blog/2007/01/brand-language-2006-word-of-the-year/</link>
		<comments>http://www.freshmeaning.com/blog/2007/01/brand-language-2006-word-of-the-year/#comments</comments>
		<pubDate>Fri, 12 Jan 2007 19:08:23 +0000</pubDate>
		<dc:creator>Brent</dc:creator>
				<category><![CDATA[Brand Language Consultants]]></category>

		<guid isPermaLink="false">http://www.freshmeaning.com/blog/?p=12</guid>
		<description><![CDATA[The American Dialect Society has selected plutoed as its 2006 Word of the Year. To be plutoed is to be demoted or devalued, as in the case of the late planet Pluto, which has been reclassified by the International Astronomical Union &#8230; <a href="http://www.freshmeaning.com/blog/2007/01/brand-language-2006-word-of-the-year/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<p>The <a title="American Dialect Society" href="http://www.americandialect.org/" target="_blank">American Dialect Society</a> has selected <em>plutoed</em> as its 2006 Word of the Year. To be <em>plutoed</em> is to be demoted or devalued, as in the case of the late planet Pluto, which has been reclassified by the International Astronomical Union as a <em>dwarf planet</em>.</p>
<p><em>Plutoed</em> narrowly beat out <em>climate canary</em> for the honor.  A <em>climate canary</em> is defined as “any organism or species whose poor health or declining numbers hint at a larger environmental catastrophe on the horizon.”  <em>Climate canary</em> did receive a consolation prize, being named the Most Useful Wordof the Year.</p>
<p>Other notable new terms include <em>lactard</em> (a person who is lactose-intolerant), to <em>julie</em> (to organize an event, in the manner of <em>The Love Boat</em>’s cruise director Julie McCoy), and snowclone (an expression who’s structure is borrowed to create new, similar expressions, e.g. <em>X is the new Y</em>).  <em>Snowcloning</em> is a favorite technique of copywriters everywhere.</p>
<p>Founded in 1889, the American Dialect Society is dedicated to the study of the English language in North America, and of other languages, or dialects of other languages, influencing it or influenced by it.</p></div>
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		<title>Brand Language &#124; 2005 Word Of The Year</title>
		<link>http://www.freshmeaning.com/blog/2006/01/brand-language-2005-word-of-the-year/</link>
		<comments>http://www.freshmeaning.com/blog/2006/01/brand-language-2005-word-of-the-year/#comments</comments>
		<pubDate>Sat, 07 Jan 2006 11:02:24 +0000</pubDate>
		<dc:creator>Brent</dc:creator>
				<category><![CDATA[Brand Language Consultants]]></category>

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		<description><![CDATA[The American Dialect Society has selected truthiness as its 2005 Word of the Year. Defined as putting those things you wish to be true ahead of what is known to be true, the term was recently popularized by satirist Stephen &#8230; <a href="http://www.freshmeaning.com/blog/2006/01/brand-language-2005-word-of-the-year/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The <a title="American Dialect Society" href="http://www.americandialect.org/" target="_blank">American Dialect Society</a> has selected <em>truthiness</em> as its 2005 Word of the Year. Defined as putting those things you wish to be true ahead of what is known to be true, the term was recently popularized by satirist Stephen Colbert on his Comedy Central show <em>The Colbert Report</em>.</p>
<p>The Society also honored <em>podcast</em> as the Most Useful Word of the Year, <em>whale tail</em> (the exposure of the upper portion of a thong) as the Most Creative, <em>K Fed</em> (a nickname for Kevin Federline, the current husband of Britney Spears) as the Most Unnecessary, <em>crotchfruit</em> (a slang term for children, on the analogy of the term ‘<em>fruit of one’s loins</em>) the Most Outrageous, and <em>sudoku</em> (a number puzzle first popularized in Japan) as the Word Most Likely To Succeed.</p>
<p>Founded in 1889, the American Dialect Society is dedicated to the study of the English language in North America, and of other languages, or dialects of other languages, influencing it or influenced by it. Another fine group of linguists, talking tirelessly on your behalf!</p>
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