Category Archives: Brand Language Consultants

Brand Language | 2007 Word Of The Year

Posted on January 6, 2008 by Brent

Even the American Dialect Society knows how risky home mortgages are these days. The group of wordsmiths chose “subprime” as 2007’s Word of the Year at its annual convention Friday. MSNBC

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Brand Nomenclature | Happy 300th Birthday!

Posted on May 24, 2007 by Brent

Swedish physician and botanist Carolus Linnaeus (AKA Carl von Linné) would have been 300 years old today.  Known as the father of modern taxonomy, he developed the system of scientific nomenclature we use in one form or another to this day: Kingdom, … Continue reading →

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Brand Language | 2006 Word Of The Year

Posted on January 12, 2007 by Brent

The American Dialect Society has selected plutoed as its 2006 Word of the Year. To be plutoed is to be demoted or devalued, as in the case of the late planet Pluto, which has been reclassified by the International Astronomical Union … Continue reading →

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Brand Language | 2005 Word Of The Year

Posted on January 7, 2006 by Brent

The American Dialect Society has selected truthiness as its 2005 Word of the Year. Defined as putting those things you wish to be true ahead of what is known to be true, the term was recently popularized by satirist Stephen … Continue reading →

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