Author Archives: Brent

“If you can name the issue, you can own the issue.” Thomas Friedman, American Author

“C’est un poids bien pesant qu’un nom trop tôt fameux!” | “What a heavy burden is a name that has become too famous!” François-Marie Arouet (as Voltaire), French Philosopher

“Must a name mean something?” Alice asked doubtfully. “Of course it must,” Humpty Dumpty said with a short laugh: “my name means the shape I am — and a good handsome shape it is, too. With a name like yours, … Continue reading →

“Do not get a name as overly lavish or too inhospitable.” Hesiod, Greek Poet

FRANK: “Brand names mean something, Jackie. Consumers rely on them to know what they’re getting. They know the company isn’t going to try to fool them with an inferior product. They buy a Ford, they know they’re gonna get a … Continue reading →

“We don’t know when our name came into being or how some distant ancestor acquired it. We don’t understand our name at all, we don’t know its history and yet we bear it with exalted fidelity, we merge with it, … Continue reading →

“You need to be distinctive, and a good name can do that.” David J. Wine, American Developer