The Fresh Meaning Brand Naming Agency Blog

“If you can name the issue, you can own the issue.”

Thomas Friedman, American Author

“C’est un poids bien pesant qu’un nom trop tôt fameux!” | “What a heavy burden is a name that has become too famous!”

François-Marie Arouet (as Voltaire), French Philosopher

“Must a name mean something?” Alice asked doubtfully.

“Of course it must,” Humpty Dumpty said with a short laugh: “my name means the shape I am — and a good handsome shape it is, too. With a name like yours, you might be any shape, almost.”

Lewis Carroll (as Alice and Humpty Dumpty), English Author, in Through The Looking-Glass

“Do not get a name as overly lavish or too inhospitable.”

Hesiod, Greek Poet

FRANK: “Brand names mean something, Jackie. Consumers rely on them to know what they’re getting. They know the company isn’t going to try to fool them with an inferior product. They buy a Ford, they know they’re gonna get a Ford. Not a fuckin’ Datsun. Blue Magic is a brand name; as much a brand name as Pepsi. I own it. I stand behind it. I guarantee it and people know that even if they don’t know me any more than they know the chairman of General Foods.”

JACKIE: “What the fuck are you talking about, Frank?”

FRANK: “What you’re doing, as far as I’m concerned, when you chop my dope down to five percent, is trademark infringement.”

Denzel Washington (as  Frank Lucas), American Actor, in American Gangster

“We don’t know when our name came into being or how some distant ancestor acquired it. We don’t understand our name at all, we don’t know its history and yet we bear it with exalted fidelity, we merge with it, we like it, we are ridiculously proud of it as if we had thought it up ourselves in a moment of brilliant inspiration.”

Milan Kundera, Franco-Czech Author

“You need to be distinctive, and a good name can do that.”

David J. Wine, American Developer